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Ç°f,,o+6k5789: ;<)>?@ABC"=DE§FGtH=JKL) À¤(2009))_§½z*+ 5¡ 5+65H789:Ë ¯;<)>?@ABC"=DE6tH=6L) D(1996))MDtuef~*+ 5+6:;<)tu FG=26=193-199) ki(2008))TUV 9+R5*+,-4 5+6k789KL9:;<)|},-;<=3(1)= 37-48) \(2002))ÎÀFñò% { 5+6kg4789KL 9¯°p:;<)>?@:ABC"=tH=L) 59 ¡¢kÄzN(2005))tu£Çef 5£Ç*++6-Â:; <)£ÇX¤0H=6(13)=54-60) ¥¦Ï(1997))DE°&q§u³H$þk¨e©ªûÇ*+78 9:CD)tuFG=31=35-41) ¥¦Ï(1998))DE°&q§u³H$ 5ªûÇ*++6:CD ;<)DEFGHIC«=9(1)=95-107) ¬ø(1996))g4¾WH)`g®Ý) ÔEç(1994))*+45H)` ht¯) °±²(1997))g4789³´:Mµ;<-V`g¶DÝ·§¸ ¾WX)>?@ABC"=DE§tH=`g) °¹ºkÄ\»(2001))Ú¼½Ý¾tuI³*+ ef789 :;<)$YDtuI³¿½ 9FGH;s u[=DE §FGHI=$g) °ÀÁ(2009))ãÂTUV789kaMSTþL9~ÃÄ:; <)>?@ABC"=ÅÆtH=$L) ÇÈï(2006))tuÉÇef 789:;±Dtu³I*+ WX)>?@ABC"=DE§hit H=`á) ÊFËkÌÍÎ(1992))yÏtu*+ :;<ÓÐÌ})$YD tuFGw ) 60 È"%& Anderson, F. & Lehmann, D. (1994). Customer satisfaction, market share, and profitability, Findings from Sweden, Journal of Marketing, 58(3), 53-66. Cardozo, R. (1965). An Experimental Study of Customer effect, Expectation and Satisfaction. Journal of Marking Research, 2, 224-249. Engel, J. F., Balckwall, R. D., & Miniard, P. W.(1986). Consumer Behavior. New York: The dryclen. Gibson, H . J. (1998). Sport tourism: A critical analysis of research. Sport Management Review, 1(1), 45-76. Kotler, P. (1994). Marketing Management–Analysis, Planning, Implementation, and Control(9th ed.). New Jersey: Prentice–Hall. Oliver, R. L. (1981) . A cognitive model of the antecedents and consequ ences of satisfaction decisions . Journal of Marking Research, 17, 460-469. Solomon, M. R. (1991). Consumer behavio : buying ,having and being. Boston: Allyn & Bacon. Stipek, D. J. (1993). Motivation to learn: From theory to practice. Boston: Allyn & Bacon.
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